Abandoning the folkish feel of earlier records, Ricky Ross took Deacon Blue in a more rocking direction on the band's fourth new studio album, Whatever You Say, Say Nothing. It was as if, having failed at becoming the next Van Morrison, Ross decided to become the next Bono. Songs like "Bethlehem's Gate" were paced by relentless, martial drumming and rhythmic instruments that played pulse patterns rather than complete chords. Meanwhile, Ross adopted a high, breathy singing voice with lots of echo. The lyrics Ross sang had less to do with his old Glasgow neighborhood than with "Peace & Jobs & Freedom" "All Over The World." Many of Deacon Blue's British fans were willing to follow, but America still wasn't listening.