According to Labatt’s Director of Marketing, Andrew Oosterhuis, Prime Minister Justin Trudeau actually beat them to the punch.
He released a photo of Labatt 150, not knowing that we were actually planning on releasing this as a rebranded product. So he helped start the conversation early.
The beer has been shipped to stores nationwide and will be available throughout the summer. Even if you don’t like Labatt, it would still be a really cool keepsake from the 150th birthday year!