The 1980 Winter Olympic Games in Lake Placid, New York, was the setting of one of the biggest surprises in sport, “the miracle on ice.” And also one of it’s biggest boons. Interest in hockey definitely took off in all markets across the United States.
We’ve seen players coming into the NHL from unlikely places like California, Texas, Florida and Oklahoma.
It also told us that there would be other adversaries on the block, not just the Soviet Union.
Indeed since that big win 37 years ago, Canada has developed some other great rivalries in hockey including one of the biggest; the U.S. vs. Canada in hockey is ratings gold.
In fact, the Gold Medal Game from Salt Lake City between Canada and the USA in 2002 is the highest rated sporting event in the history of our country.